Executive Summary
My name is Ross Ducat and I’m the founder of the Lulu Light.
Every night, 1 in 3 of us have trouble sleeping.
Sleep loss is costing just the UK economy nearly 40bn every year.
Taking sleeping pills carry health risks.
CBT and meditation work, but they take consistent effort.
Lulu uses a different approach.
We use hypnagogia as the path to sleep
The Lulu Light is an app that uses your smartphone’s camera flash to emit special frequencies of light, that induce a hypnagogic state, guiding you into a deep sleep like never before.
Our testimonials are wild!
No training, no equipment needed. Just you, your phone, and a dark room.
We‘ve now formed a partnership with the AI unicorn ElevenLabs.
We’re raising our pre-seed round of 250k - so we can hit our next milestone.
Revenue for Prior Years
2014:
2015:
2016:
2017:
2018:
2019:
2020:
2021:
2022:
2023:
LULU Light
In 2024, revenue will hit:
2025:
2026:
2027:
2028:
Growth Strategy
- Rewarding current users for sharing the Lulu Light.
- B2C TikTok campaigns
- Influencer partnerships
- Further down the roadmap - B2B corporate wellness programs.
User Count
$10,000
Self Funded
Uniqu Insites
We use Hypnagogia as the path to sleep.
We have unparalleled sleep sounds produced by our own record label and provided by the AI unicorn, ElevenLabs.
98
Net Promoter Score
NA
Net Revenue Retention
NA
Gross Rev Churn
NA
Average Customer Value
Retention Rate
Leaning heavily into analytics. Regular interviews with early adopters. A/B test designs and messaging.
NA
Customer Acquistion Cost
Customer Lifetime Value (CLV)
Expanding the IAP offer within the app - upselling heavy users with more customisation and sound options.
Reduce marketing costs by leveraging UGC
Founder/s Bio
Ross Ducat - CEO
I’ve spent years working in Brand Strategy, organising international events for the UN, coordinating sales in electrical efficiency, working on building sites and even as a DJ with my own radio show at one point!
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$250,000
Pre Money-Valuation
NA
Post Money-Valuation
NA
NA
Pitch Deck
click to view
Additional Files
